AI Skills for Brand Growth

Put your AI agent on the growth team.

Research customers and competitors, analyze what is working, create the next campaign, and learn from the result. Goose Skills gives Claude Code, Cursor, Codex, and other coding agents ready-to-use workflows for ads, social media, content, competitive intelligence, SEO, lead generation, and GTM.

Browse all skills at https://skills.gooseworks.ai

Works with Claude Code · Cursor · Codex

![Skills]()

Contents

• Quick Start
• Brand Growth collection
• Commands
• Skills Catalog
• Usage Examples
• Building from Source
• Skill Metadata Contract
• Security & Trust
• License

Quick Start

AI Coding Agents (Claude Code, Cursor, Codex, etc)

Install gooseworks: https://gooseworks.ai/install.md

Your agent reads that page and follows it: it asks you before installing anything, installs the skills and the gooseworks MCP server with the right flag for your agent, opens a browser for Google sign-in, checks the install with npx gooseworks@latest doctor, and (after you restart the agent) offers to set up your company. The page only ever runs npx gooseworks@latest … and touches your agent's skills folder, its MCP config and ~/.gooseworks/credentials.json, nothing else.

Want one skill in particular? Add it to the line: Install gooseworks: https://gooseworks.ai/install.md, including the goose-graphics skill.

After the install, use the skills with /gooseworks .

Claude Cowork

Paste the same line into Cowork while working inside a local folder on your machine:

Install gooseworks: https://gooseworks.ai/install.md

Then use the skills like this:

Use /gooseworks skill to generate some ad creatives

Chat apps (claude.ai, ChatGPT)

Chat apps cannot run the install. Add https://mcp.gooseworks.ai/mcp as a custom connector in the app's settings and sign in with Google. The same line above also works: the agent will give you those instructions.

Run it yourself

npx gooseworks@latest install --claude --mcp   # or --cursor --mcp, --codex --mcp
npx gooseworks@latest install --all            # every detected agent

This gives your coding agent access to the full catalog of 200+ skills. After installing, just ask your agent to use any skill by name.

If you want a cloud-based AI coworker that already knows all these skills and more, sign up to Gooseworks

Brand Growth collection

The Brand Growth collection is a curated path through the normal Goose Skills catalog for consumer and ecommerce brand work. It is not a separate package or command: install GooseWorks once, then ask /gooseworks for the outcome you need.

| Stage | What your agent can do | Example skills | |---|---|---| | Research | Understand the brand, customers, competitors, audiences, creators, trends, comments, and product demand | brand-research, audience-research, comment-mining, competitor-social-research, influencer-prospecting, trend-discovery, product-demand-research | | Analyze | Diagnose ads, creator profiles, transcripts, policy risk, landing-page message match, and unusual social performance | competitor-ad-intelligence, creator-profile-teardown, transcript-intelligence, meta-ads-analyzer, meta-ad-policy-checker, ad-to-landing-page-auditor, outlier-post-finder | | Create | Repurpose research, remix graphic ads, make product photography and social graphics, and animate static images | content-repurposing, remix-graphic-ad-from-reference, product-photoshoot, goose-graphics, animate-image | | Learn and iterate | Bring results back into research and analysis, then decide the next test | Re-run the relevant analysis skill with current performance and audience evidence |

ScrapeCreators powers structured public social and ad-library research behind several workflows. Signed-in GooseWorks users access it through the managed first-party proxy and do not need a separate ScrapeCreators key. The user-facing skills turn that source data into a brief, shortlist, analysis, or recommendation instead of returning raw API output.

Browse the Brand Growth collection

After installation, start with:

/gooseworks onboard me

The agent will collect the useful company context for future growth work and finish by asking what you want to do first. Existing users can skip onboarding and keep using /gooseworks exactly as they do today.

Commands

npx gooseworks search "reddit scraping"   # Search the skill catalog
npx gooseworks credits                     # Check your credit balance
npx gooseworks update                      # Update to latest skill version

Skills Catalog

200+ skills across the growth stack, grouped by focus area:

| Category | What's inside | |----------|---------------| | Ads | Research, build, and analyze paid campaigns across Meta and Google | | SEO | Keyword research, content gaps, SERP analysis, technical audits | | Lead generation | Find, enrich, and qualify prospects for your pipeline | | Outreach | Draft, personalize, and run outbound across email and social | | Content | Blog posts, social content, carousels, video scripts, newsletters | | Research | Company, market, and prospect deep-dives | | Competitive intel | Track competitor pricing, launches, positioning, and ads | | Monitoring | Watch for mentions, signals, and changes across the web | | Social | Scrape and analyze social platforms and audiences | | Brand | Voice, positioning, and visual brand assets |

Browse and search every skill at skills.gooseworks.ai.

Usage Examples

After installing, just ask your coding agent naturally:

"/gooseworks Generate static ad creatives for my brand"
"/gooseworks Use the reddit-post-finder skill to search r/startups"
"/gooseworks Use the apollo-lead-finder skill to find CTOs at AI companies"
"/gooseworks Use the competitor-intel skill to research Acme Corp"
"/gooseworks Use the goose-graphics skill to create a LinkedIn carousel about our launch"

Your agent will search the GooseWorks catalog, download the skill, and run it automatically.

Building from Source

git clone https://github.com/gooseworks-ai/goose-skills.git
cd goose-skills
node scripts/validate-skills.js  # Validate SKILL.md + skill.meta.json contract
node scripts/build-index.js      # Generate skills-index.json
node bin/goose-skills.js list    # Test locally
npm run test:parts               # Part tests (needs ffmpeg; browser tests need playwright-core)

The part tests run on the GooseWorks kit's own ffmpeg build when it is installed (~/.gooseworks/kit/bin/ffmpeg-b), else the one on your PATH; set KIT_FFMPEG to a binary path (or ffmpeg for the PATH one, with KIT_FFPROBE if ffprobe is elsewhere) to choose. Every run prints the ffmpeg it used. The browser tests take PLAYWRIGHT_CORE_PATH (a playwright-core folder) and KIT_CHROMIUM (a Chromium binary). CI sets KIT_FFMPEG=ffmpeg.

Skill Metadata Contract

Each skill directory must include:

• SKILL.md — Skill documentation and usage guide
• skill.meta.json — Machine-readable metadata

| Field | Required | Description | |-------|----------|-------------| | slug | Yes | Unique kebab-case identifier | | category | Yes | capabilities, composites, or playbooks | | tags | Yes | String array of category tags | | installation.base_command | Yes | Install command | | installation.supports | Yes | Array: claude, codex, cursor | | features | No | Feature flags | | github_url | No | Source repository URL | | author | No | Skill author | | example_prompt | No | Copyable prompt shown in the catalog and docs for trying the skill |

Security & Trust

These skills run inside your coding agent, so it's worth knowing exactly what they do:

• Open source & inspectable. Every skill — its SKILL.md instructions and all scripts — lives in this repo under the MIT license. The gooseworks CLI fetches skills at runtime so recipes stay current, but the source you'd run is right here to read, diff, or pin before you run it.
• Scripts run locally. Skill scripts execute on your machine and write to /tmp/gooseworks-scripts/, never into your project directory. Only API requests go through GooseWorks servers; review any script before letting your agent run it.
• Your agent stays in control. The skills are a tool your agent reaches for when it fits the task (data at scale, sources behind auth, a specific provider) — not a replacement for its built-in web search or fetch on quick lookups. You can read or edit any installed SKILL.md to tune that behavior.
• Credentials stay local. Auth is a Bearer token stored at ~/.gooseworks/credentials.json (file mode 0600). Third-party provider keys (Apify, Apollo, etc.) are held server-side — your token never touches them. All network calls are HTTPS.
• The MCP server is part of the install. The install registers the GooseWorks MCP server in your agent's config, because the skills call it for your account. To disconnect it, remove the gooseworks entry from that config (~/.claude.json, ~/.codex/config.toml or ~/.cursor/mcp.json).

License

MIT — see LICENSE for details.

The skill files and CLI in this repository are MIT-licensed. The GooseWorks API they connect to is a separate paid service governed by its own terms.

Agent catalog releases

Feature PRs target dev and update staging after CI passes. Promote tested changes to main for production. See deployment setup and recovery.